I'm an MBA and PhD Candidate with a life-long passion for film & television and a knack for research, analysis, and strategy. I've spent a decade studying media fan culture and audience engagement and am currently completing my PhD dissertation in Communication Studies at Northwestern University.
I've been involved in fandom since my teens, when I discovered online fan groups and thought it was a good idea to send a bottle of Tabasco sauce to the WB (if you were a Roswell fan, you know what that's about). I've been fortunate enough to attend San Diego Comic-Con six times in the last decade and it's been fascinating to witness fan culture moving into the mainstream of pop culture.
In my day job as Director of Marketing & Strategy for my family's business, I experience the power of an engaged customer base all the time. Whether you call them brand advocates, prosumers, or influencers, they are fans by any other name and they have the power to make or break a brand. My goal is to continue to better understand fan culture, and to identify and analyze the ways that media companies are engaging with fans in mutually beneficial ways.